gerald and joan design

Sugar Plum Christmas Cards

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December -- the entire year actually -- has been a blur. As we try to make sense of the very first year of Gerald & Joan, we wanted to share a few of our latest projects. This Christmas card was custom designed for my sister-in-law's family. She wanted a flat card with rounded corners, matte finish and a family photo on the front. Beyond that, she didn't have any requests. I hand-drew the "Merry and Bright," and then added the red, green and white "sugar plums" across the front and back. We added just the tiniest filter to the photo to enhance the warm glow of the photo. Everything about this project says happy and blessed -- which is exactly how they are in real life. We were really pleased with the results.

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We'll be back on Wednesday with their youngest daughter's birth announcements! :)

G&J Collaboration: Habitat for Humanity Photo Book

photobook1 For the majority of my career (four years and 2 months), I worked for Habitat for Humanity of Greater Memphis. I arrived at Habitat with less than two years of work experience under my belt, but I immediately had an impact on the agency -- not because I was so great at my job, but because every voice mattered. In that work environment, my confidence grew, and I was encouraged to develop and implement branding and collateral materials, social media marketing, email marketing, website content, logo design, signage design, t-shirt design...the list goes on and on. Photographer? Check. Event designer and event planner? Check. I worked closely with the executive director, staff directors and dedicated volunteers on many of the projects, and to this day I consider them mentors and close friends. To call my Habitat experience life-changing is not an exaggeration. It was my life (and in many ways Jonathan's life as well) for so long, and it taught me so much. When I accepted a new job in April 2012, I was excited to start a new chapter in my career, but in my heart I felt as though I was leaving my home and family. As it turns out, I was.

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Life is full of twists and turns, but I've learned that the people who truly matter stay in our lives regardless of the paths we take. In August, my former Habitat supervisor commissioned Gerald and Joan to create Habitat's 30th Anniversary Photo Book. To say I was thrilled to take on this project is the understatement of the year. Few projects fit Gerald and Joan better than creating a book collection of photos, and this project allowed me to do that while working with my Habitat family. Can you say dream collaboration?

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For the project, we started by sorting through thousands of images from Habitat's physical and digital photo archives. After we had selected the photos that best told the Habitat story, we scanned and edited all of the final images and organized them by decade. Next we designed a custom layout that allowed us to have complete control over image, type and graphic placement, as well as the number of images on each spread. The custom layout also meant we could create special timeline pages and several pages with inspirational pull-out quotes. Once the pages were approved, we ordered a proof so that everyone could see and feel the finished project before we placed a bulk order. The books debuted at Habitat 30th Anniversary Gala last night, and they will be on sale via the Habitat website for the next few weeks.

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It fills my heart with pride that I was able to help the Habitat team create something that will be a permanent part of the organization's history. I feel inspired and encouraged, and I will definitely be adding photo books to Gerald and Joan's current offerings!

photobook7Thank you, Habitat...for everything. You are my extended family and dearest friends, and I look forward to working with you again soon!

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I also want to give a shout-out to Artifact Uprising, the Colorado-based company we used to print the photo books. In addition to using 100 percent recycled paper, their quality was impeccable and their customer service was amazing. I will be using them again soon. Love them!

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P.S. Custom photo books and photo book gift certificates make great Christmas gifts. Contact us below for details!

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DIY: Handmade Halloween Pumpkin Card

   

 

 

 

On Sunday, the weather turned, and all of a sudden, it feels like fall around here. Thanks to the slight chill in the air and the falling leaves, we've had Halloween on the brain. For that reason, I decided it was time to create a Halloween card. Although I love all of the Halloween motifs, I decided to make a pumpkin card.

Here’s what you’ll need to join me in the card making fun!

 

A variety of colored card stock - In this case, orange, black and green

 

An envelope

 

A cutting mat

 

An Xacto knife

 

- A metal ruler

 

- Paper glue

 

- Basic scissors

 

- Sticker letters

Start by using your mat to find the center of your card base (5.5 ” for this card). Then score it by running the knife lightly down the center once or twice. Fold in half.

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Using your scissors, round off the short sides of your card, taking care not to cut too much off the folded side.

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Grab your envelope, and made sure you leave enough room for your pumpkin's stalk. Glue the stalk to the card case.

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Cut out three triangles (your pumpkin's eyes and nose). I free-hand the first triangle, and then use it to cut out the other two. This way I know they are all the same size.  I also cut out a half circle for a mouth. If you want your pumpkin to have teeth, carefully cut two rectangles out of the half circle. Arrange your face to make sure everything fits nicely. Trim the pieces down if necessary.

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Once you're happy with your face, glue the triangles and half circle to your card base.

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Open your card, and use your sticker letters to write a happy or spooky message. I chose a happy message for this particular card. Add your personal note, and you're ready to send a friend or family member some Halloween cheer!

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Like this card but don't think you can recreate it? Contact us, and we'll create one for you to purchase via our Etsy shop. The Halloween Pumpkin Card is $3.50, plus shipping and handling.

sneak peek #1: inside the studio

trinkets3 With only a few weeks under our belts, the new Gerald & Joan studio is most certainly a work in progress, but we're excited to finally have a dedicated work space that is solely designed for dreaming and creating.

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When we first saw this place, we immediately recognized its challenges -- it's an attic addition, so the ceilings have weird angles, it's warmer than the rest of the upstairs (a ceiling fan helps keep the temperatures down) and there isn't a window in the room itself (which explains the awful lighting in the photos). We knew it would never need to be a bedroom, which meant it could always be our dedicated room for building our creative endeavors, for making messes and for logging quiet time at our desks.

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Despite its shortcomings, we fell for the space because it was situated at the back of the house in a place that could be closed off if we wanted to forget about work (or home). It also offered a separate staircase to the downstairs, two large built-in book cases and easy access to our home gym, which is located just past the studio in a slightly smaller room with a big window. To enjoy the natural light, I leave the door open during the day, but I don't spend time staring longingly out the window. It's a win-win.

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While the space itself is still coming together, it is anchored by a large white desk and the white built-in bookcases. The desk will hopefully stay clear of clutter (eventually!), and I have filled the bookcases with books, childhood trinkets, old photos and vintage postcards that are all designed to inspire. The bookcases are also the home of our samples and crafting materials, various awards, collections of shells and dried flowers and branches.

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So far, we have created a gallery wall over the desk and hung vintage movie posters along the stairs. Over the next few months, we will add another desk, better lighting, some vintage and industrial storage solutions and more family photos and treasures to the gallery wall. We look forward to sharing another sneak peek when it all starts to come together. In the meantime, we're thoroughly enjoying our new space!