Business

Introducing the Elysa Birth Announcement

It seems fitting that our first birth announcement would be for our beautiful niece Elysa. Working with the same guidelines as their family Christmas card, we knew we wanted a flat card with rounded corners, matte finish and several photos of Baby Elysa with her big sister Eliza. Pink was the obvious color choice. The exact colors came from the girls' shirts and Elysa's hair bow. Big white polka dots and some hand-drawn ribbons add some whimsy, while the big photo polka dot on the back of the card captures the true joy that exists in Eliza -- she loves her baby sister so much. We'll be back on Friday with one more Gerald and Joan project to cap off our first year!

Happy New Year, everyone!

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Sugar Plum Christmas Cards

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December -- the entire year actually -- has been a blur. As we try to make sense of the very first year of Gerald & Joan, we wanted to share a few of our latest projects. This Christmas card was custom designed for my sister-in-law's family. She wanted a flat card with rounded corners, matte finish and a family photo on the front. Beyond that, she didn't have any requests. I hand-drew the "Merry and Bright," and then added the red, green and white "sugar plums" across the front and back. We added just the tiniest filter to the photo to enhance the warm glow of the photo. Everything about this project says happy and blessed -- which is exactly how they are in real life. We were really pleased with the results.

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We'll be back on Wednesday with their youngest daughter's birth announcements! :)

CYBER MONDAY SHOP SALE

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mom-2 In honor of Cyber Monday, Gerald and Joan is proud to announce our first shop sale! Through tomorrow, receive a 10 percent discount on any Gerald and Joan shop purchase when you enter the code THANKFUL. Visit our online shop here.

This holiday season we are so thankful for this little business that allows me to spend more time with my family, friends and favorite things. After taking off three days last week, today I'm headed to volunteer at my former employer with my mom, and on Friday, I'm headed to our hometown to help my mother-in-law and sister-in-law decorate the rehearsal dinner venue for my brother-in-law's wedding.

What job gives you that sort of flexibility? I'm so very thankful for Gerald and Joan!

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G&J Collaboration: Habitat for Humanity Photo Book

photobook1 For the majority of my career (four years and 2 months), I worked for Habitat for Humanity of Greater Memphis. I arrived at Habitat with less than two years of work experience under my belt, but I immediately had an impact on the agency -- not because I was so great at my job, but because every voice mattered. In that work environment, my confidence grew, and I was encouraged to develop and implement branding and collateral materials, social media marketing, email marketing, website content, logo design, signage design, t-shirt design...the list goes on and on. Photographer? Check. Event designer and event planner? Check. I worked closely with the executive director, staff directors and dedicated volunteers on many of the projects, and to this day I consider them mentors and close friends. To call my Habitat experience life-changing is not an exaggeration. It was my life (and in many ways Jonathan's life as well) for so long, and it taught me so much. When I accepted a new job in April 2012, I was excited to start a new chapter in my career, but in my heart I felt as though I was leaving my home and family. As it turns out, I was.

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Life is full of twists and turns, but I've learned that the people who truly matter stay in our lives regardless of the paths we take. In August, my former Habitat supervisor commissioned Gerald and Joan to create Habitat's 30th Anniversary Photo Book. To say I was thrilled to take on this project is the understatement of the year. Few projects fit Gerald and Joan better than creating a book collection of photos, and this project allowed me to do that while working with my Habitat family. Can you say dream collaboration?

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For the project, we started by sorting through thousands of images from Habitat's physical and digital photo archives. After we had selected the photos that best told the Habitat story, we scanned and edited all of the final images and organized them by decade. Next we designed a custom layout that allowed us to have complete control over image, type and graphic placement, as well as the number of images on each spread. The custom layout also meant we could create special timeline pages and several pages with inspirational pull-out quotes. Once the pages were approved, we ordered a proof so that everyone could see and feel the finished project before we placed a bulk order. The books debuted at Habitat 30th Anniversary Gala last night, and they will be on sale via the Habitat website for the next few weeks.

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It fills my heart with pride that I was able to help the Habitat team create something that will be a permanent part of the organization's history. I feel inspired and encouraged, and I will definitely be adding photo books to Gerald and Joan's current offerings!

photobook7Thank you, Habitat...for everything. You are my extended family and dearest friends, and I look forward to working with you again soon!

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I also want to give a shout-out to Artifact Uprising, the Colorado-based company we used to print the photo books. In addition to using 100 percent recycled paper, their quality was impeccable and their customer service was amazing. I will be using them again soon. Love them!

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P.S. Custom photo books and photo book gift certificates make great Christmas gifts. Contact us below for details!

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