Initial Consultation

In order to tell your story, Gerald & Joan needs to hear your story! This initial meeting will take place over the phone. We’ll discuss your ideas for the project, review any inspiration you might have, and cover key information such as your ideal budget, design specs, timeline and preferred delivery. 

Booking & Concepting

Following the meeting, Gerald & Joan will send a proposal and contract detailing our scope of work, payment schedule and expectations. Once the contract is signed and the non-refundable retainer is received, clients are added to the design schedule. Typically, there is a short wait-period until a project start date arrives. During this time, Gerald & Joan encourages clients to gather inspiration from their past, present and future to create a “storyboard folder” in Dropbox or a Pinterest board. This storyboard can include everything that feels like it could somehow play a role in the project -- copy, images, graphics, color palette, etc. We will chat again to discuss the more detailed vision for the project, and then the design work begins

Design Creation

Gerald & Joan will spend some time reviewing the client’s storyboard, and then we’ll put together a design layout called a mockup proof. The mockup is the base design that utilizes the color palette and design motifs the client requested during the concepting phase. We’ll present the mockup to the client, give them some time to provide feedback, and then we’ll go through two rounds of PDF proofs to get the design exactly how the client wants it. Gerald & Joan respectfully asks that clients provide feedback on proofs within five business days to ensure the project stays on schedule