Small Business Branding: Paula Childs Educational Consulting

One of my most recent projects was designing a logo and business cards for Paula Childs Educational Consulting. Paula previously had a very generic logo and business card and really wanted something professional that reflected the personality of her consulting business.

Paula likes a mix of clean and cursive fonts, so we found two fonts that complemented each other nicely. The simple circle design creates a strong presence that can easily be incorporated into future branding projects (i.e. letterhead, envelopes, stickers, a website, social media). After testing several color palettes, we decided on navy and white and burgundy and white because they were classic without being predictable. Finally, as her business involves working to improve school achievement, we chose to incorporate a simple star motif.

The result gives Paula a professional brand that matches her well-respected educational consulting business. She was thrilled with her new logo and business cards!

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The Elsie Invitation

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Way back in January before my morning sickness hit, I designed the Elsie invitation suite. Fast forward five months, and I'm finally debuting her on our website...better late than never, right?

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I designed Elsie while dreaming of sunny garden parties and weddings with embroidered linen tablecloths and dainty painted teacups. Lovely detailed vintage embroidery sets the tone, and kraft envelopes temper the sweetness. As with most of our suites, Elsie can be customized to include the colors of your choice.

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Click here to learn more about Elsie.

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To view our entire collection of wedding and party invitations, click here.

High School Memories

Ah, high school. Not all of us had the perfect high school experience, but we can all imagine what that would look like thanks to the movies. 

My mother-in-law Denise was the quintessential high school girl in the 1970s. When I look at these photos, I can practically hear awesome classic rock and roll playing in the background. I love how carefree and happy she looks in the top photo. Of course, that might have something to do with her driver...

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Season of change

Me and Joan during my second trip to California.

Me and Joan during my second trip to California.

While summer doesn't technically start until June 21, Memorial Day feels like the beginning of summer. The season brings change for us this year...a whole lot of change. The obvious one is the baby, but there are also changes coming to Gerald & Joan. After next week, Gerald & Joan will become my full-time business again. I'm both excited and nervous about this huge life change.

Working part-time in the nonprofit world over the past year has been great for my confidence (thank you, Common Table Health Alliance!), and the plan is to (re)introduce nonprofit and small business marketing and brand consulting to my services and offerings. I also hope to grow my vintage-inspirated stationery lines and continue offering some preservation services. The key is to figure out my work flow and schedule for the next three months...and then be prepared to throw it all out the window and start from scratch again after the baby comes. This creature of habit is about to get a bunch of lessons in dealing with change, but I recognize that learning to adapt to change is exactly what I need at this point in my life.

As I prepare for the next chapter, I am humbled that I have the opportunity to be building this business from my home-based studio. I am honored that I have family and friends who have supported Gerald & Joan from the beginning. I am blessed to have the most supportive husband in the world. If it wasn't for the seed of Gerald & Joan that was planted in our hearts and minds during our last California vacation in October 2012, I'm not sure we would be where we are today. It set the wheels in motion for a baby and a move to Germantown. It has allowed me to reconnect to my ancestral and career roots. It has given me the greatest gift -- to be fulfilled in my career while also spending precious time with my husband, our pets and our son. 

June marks the official countdown until we meet Baby Hardin, but it also a time of growth for Gerald & Joan.

Stay tuned for lots of changes...they are coming very soon.