One of my most recent projects was designing a logo and business cards for Paula Childs Educational Consulting. Paula previously had a very generic logo and business card and really wanted something professional that reflected the personality of her consulting business.

Paula likes a mix of clean and cursive fonts, so we found two fonts that complemented each other nicely. The simple circle design creates a strong presence that can easily be incorporated into future branding projects (i.e. letterhead, envelopes, stickers, a website, social media). After testing several color palettes, we decided on navy and white and burgundy and white because they were classic without being predictable. Finally, as her business involves working to improve school achievement, we chose to incorporate a simple star motif.

The result gives Paula a professional brand that matches her well-respected educational consulting business. She was thrilled with her new logo and business cards!