Happy 80th Birthday, Gerald Dayton Hardin!
We love you so much.
Gerald and Sadie.
Gerald and his grandfather Cooper.
Gerald, Greg with his mother Elzie.
Gerald and a horse.
Happy 80th Birthday, Gerald Dayton Hardin!
We love you so much.
Gerald and Sadie.
Gerald and his grandfather Cooper.
Gerald, Greg with his mother Elzie.
Gerald and a horse.
Way back in October 2012 before Gerald & Joan existed, a friend and former colleague and I discussed the possibility of me designing a logo, business cards and packaging as a Christmas present for her sister-in-law. Aubrey makes and sells bow ties through her Etsy store, and at the time, she was also a full-time college student. For that reason, we started and stopped the project a few times, before putting it on the back burner until she finished school. She graduated in May, so at that time we turned our attention back to the project. The delay worked out really well because it give me time to build Gerald & Joan, and it gave her time to figure out exactly what she wanted -- handwritten fonts with a feel that was a little vintage and a little modern.
The logos below are the results.
Official Broties logo.
Secondary logo.
The original concepts are below. I gave her two main logo options and two secondary logo options:
Broties concepts.
I am so proud of them, and she was thrilled as well. She sent me this email last week, which just made my night: I am so happy with the way everything has turned out! I feel like you just read my mind. Thank you!!
Projects like these make me realize I'm doing exactly what I'm supposed to be doing. Hooray for that!
There is something about the 1960s that gets me every time. It was a tumultuous decade, but it sure had style. Check out the below photos and see if you don't agree...
Fancy updos....
Shift dresses and atomic George Nelson-inspired clocks...
Aluminum Christmas trees, smoking in the house (!) and slim suits...
A time when you couldn't delete the outtakes...
Sweater sets and red lipstick for daytime...
Wood paneling. This was taken around 1960, so the 1950s influences were still very noticeable. Love it though!
Today's post began because of the photograph directly below. I absolutely love this picture -- the colors, his expression, his clothes and hat, the fact that he's sitting on a chair on the porch. It is so quintessentially Southern. I'm not sure why he's holding a liquid soap bottle though!
The man in these beautiful photos is Jonathan's great-grandfather Clovis Yates. I've written about him before here and here. Enjoy...
Clovis Yates.
Clovis and Eliza Yates.
Eliza and Clovis with their youngest daughter Linda.
Clovis on the porch.
Clovis (back row, second from left) and his family.
Clovis (back row left) and his family.