Way back in October 2012 before Gerald & Joan existed, a friend and former colleague and I discussed the possibility of me designing a logo, business cards and packaging as a Christmas present for her sister-in-law. Aubrey makes and sells bow ties through her Etsy store, and at the time, she was also a full-time college student. For that reason, we started and stopped the project a few times, before putting it on the back burner until she finished school. She graduated in May, so at that time we turned our attention back to the project. The delay worked out really well because it give me time to build Gerald & Joan, and it gave her time to figure out exactly what she wanted -- handwritten fonts with a feel that was a little vintage and a little modern.

The logos below are the results.

Official Broties logo.

Secondary logo.

The original concepts are below. I gave her two main logo options and two secondary logo options:

I am so proud of them, and she was thrilled as well. She sent me this email last week, which just made my night: I am so happy with the way everything has turned out! I feel like you just read my mind. Thank you!!

Projects like these make me realize I'm doing exactly what I'm supposed to be doing. Hooray for that!