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How this story usually goes.

Graphic design

My approach varies from project to project, but here’s what most graphic design clients can expect:

Initial consultation

In order to tell your story, I need to hear your story! This initial meeting will take place over the phone and will last approximately 30 minutes. We’ll discuss your ideas for the project, review any inspiration you might have, and cover key information such as your ideal budget, design specs, timeline and preferred delivery. Following the meeting, I’ll put together a proposal that outlines everything we discussed. Once the proposal is approved and I have received the initial deposit for the project, the concepting begins!


I encourage clients to gather inspiration from their past, present and future to create a “storyboard.” This storyboard can include everything that feels like it could somehow play a role in the project -- copy, images, graphics, a piece of embroidered linen, a brightly colored leaf that is the perfect shade of orange…literally anything and everything! We’ll chat again, I'll ask some final questions, make a ton of notes and a few doodles, and then the design work begins!

Design creation

I’ll spend some time reviewing your storyboard, and then I’ll put together a design layout called a mockup. The mockup is the base design that utilizes the color palette and design motifs that you requested during the concepting phase. I’ll present the mockup to you, and then we’ll go through two rounds of PDF revisions to get the design exactly how you want it.


Once the final revisions are completed and the final design is approved, I will send your project to my preferred printer. If you ordered a physical proof of your design, you will receive it at this time. Once the physical proof is approved, your order will usually print and ship within 12-14 business days. Your final payment is due upon delivery.

Everything else

For preservation, publicity, copywriting, copy editing and brand consulting clients, I will want to have an initial consultation phone call before creating your proposal. We’ll discuss your ideas for the project including specific needs, proposed timeline and ideal budget. Following our meeting, I’ll provide you with a detailed proposal that outlines everything we discussed. With your approval and the receipt of your initial deposit, I’ll use this proposal as a step-by-step guide to complete the project. Non-design projects also include two rounds of revisions. During the final weeks of the project, we will send you a final invoice that is due upon the completion of the project.

I look forward to telling your story!