Since the launch of the new Gerald & Joan website, I've wanted to rework our portfolio. As usual, I put it on the back burner again and again. I'm a true professional when it comes to procrastination, but I finally made it happen. Click here to see it.
Now that I have the layout sorted out, I hope to add some new designs and projects very soon!
Please take a look and let me know what you think. I always appreciate feedback!
I'm thrilled with how these cards turned out and had to share....
The colors are so bright and cheerful, making them the perfect showcase for our adorable niece. These cards are completely customizable, but this combination of colors, photos and text is pretty hard to beat!
Like this design? Contact us to request a quote.
For the last three months, I've been lucky to work as a contractor for Common Table Health Alliance, a Memphis nonprofit whose mission is to achieve health equity through trust, collaboration and education. Their focus is broken down into four REAL Community Goals -- Reducing Childhood and Family Obesity, Eliminating Health Disparities, Activating Consumers, Patients and Caregivers and Lifting Health Care Quality. Pretty good stuff.
Fortunately for me, I started working with them right before they began a name change and brand overhaul, so I was able to offer up my graphic design and branding expertise, designing new logos, collateral materials, advertisements and web graphics. The three logo projects I completed for them were pretty cool, so I wanted to share them!
The first logo was for a hypertension initiative that features former Memphis Grizzlies Coach Lionel Hollins as the spokesperson. Jonathan and I were season ticket holders during Hollins' two best years with the Grizz, so this was a huge honor for me. The team knew what they wanted, so they gave me direction and I created the design:
For the agency logo, I was charged with creating several logo options that fit the new mission and vision. I mocked up versions that represented everyone's ideas, and the top three choices were presented to the organization's community partners for a true common table vote. The design that was selected was a collaboration between me and an awesome coworker. It was a really fun project, and everyone was really pleased with the results:
The Common Table plans three events each year, and the next one is a 5K that is organized in partnership with Memphis Mayor AC Wharton. The 5K is in its second year, and the staff wasn't crazy about the event's logo. They asked me to freshen it up, so I took some inspiration from the old logo (the tape measure) and added a sun icon (from one of my logo mockups). I tied those pieces together with the new CTHA font and the official CTHA colors to create a logo they can use for years to come:
I hope to share some of the collateral materials I've created for the hypertension campaign and 5K next week. I'm so proud of these projects, and I'm really grateful to the staff at the Common Table for giving me the opportunity to create fresh designs for them. It has been a fun and rewarding experience, one that has really boosted my nonprofit design portfolio and my confidence! :)
Last year Gerald & Joan was honored when our friends at Habitat for Humanity of Greater Memphis recruited us to design their 30th anniversary photo book. In addition to being a really fun and rewarding project, it inspired us to add nonprofit branding and photo preservation/archiving to our services. Nonprofit branding has been a personal passion for years, so it wasn't a big shock that we felt compelled to incorporate it into G&J. Photo preservation proved to be more of a surprise, and it has played a huge role in our overall branding and overarching goals for the studio.
We were extremely happy with the way the project turned out, but when Habitat approached us about submitting it in the PRSA (Public Relations Society of America) Memphis VOX Awards, we were blown away by the gesture. A joint nomination from Habitat and Gerald & Joan -- how cool is that? It was the ultimate confidence booster. Another feel-good moment came when we accepted our PRSA Gold Award together. Those two moments might rank as our two proudest G&J moments to date. We are so grateful to Habitat for allowing us to be a part of such a special project and for nominating us for an award. We will never forget it, and we can't wait to see the certificate hanging in the studio!
