Business

Giving Back

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Seven years ago, I graduated from the University of Mississippi with a degree in print journalism with an emphasis in public relations. I had just completed an internship at the Lafayette County Literacy Council, where I had created a brochure, written award-winning copy for PSAs and helped plan their first fundraiser. Over the course of the internship, a lightbulb had gone off in my head. I loved helping people, and I had a real passion for the nonprofit world. Finding that perfect job was a different story. After three months of intense searching (and lots of crying that I would never find a job), I landed a job at a Memphis-based advertising agency. While it didn't sound like a great fit at first, my first clients were nonprofits. I was back in my element. A year and a half later, the agency began cost-cutting measures, and my position was eliminated. This happened two weeks before Jonathan and I tied the knot (yes, more crying ensued). I was devastated at first, but two weeks after our honeymoon, I had an interview for a communications and event coordinator position at Habitat for Humanity of Greater Memphis. Although they didn't write the job description for me, it was my dream job and a perfect fit for my qualifications and personality. Before I knew it, I was supporting a wonderful cause, working with incredible staff members and volunteers and doing what I loved. The team praised my work -- photography, writing, graphic design, event planning and youth mentoring, while also encouraging me push my creative limits and set higher goals for myself. Four years later, I left my job having gained so much both personally and professionally. It was a truly life-changing experience, one I knew I would carry with me for the rest of my life.

When Jonathan and I started talking about Gerald & Joan, we knew charitable work would tie into our mission in some way. While our work schedule is always subject to change, we are currently welcoming projects that allow us to touch the work that has been such an important part of our lives for so many years.

For our first in-kind project, we created a flyer for a Peer Power volunteer who was organizing a jump roping contest at an area school:

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She had limited photos and a short turnaround time, but she was really happy with the results. Better yet, the event was a huge success!

Our top areas of expertise are branding, graphic design (marketing materials, posters, invitations, stationery, signage and t-shirts), writing/editing content for print or web, and event planning. If you know of an organization who could benefit from our support, please share this post with them. We'd love to help if we can!

Mother's Day E-Card

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E-cards are kind to the environment and great when you want to let someone know you're thinking about them. I put together this little e-card using a photo I shot in Joan's backyard in 2011. You can grab the JPEG here. To send it to your loved ones, simply save the file on your computer, and then insert the image into the body of your email. Happy Mother's Day, everyone! Mother's-Day

Behind the Scenes of LOVE STORY

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It isn't every day that you are fortunate enough to start your dream business. It's even more rare when the timing falls in such a way that your little sister is your very first client. Yes, I know I'm lucky. Before my job situation changed to allow me to be the full-time wedding stylist, Lauren had already picked out her wedding colors, the venue and her flowers.

If you know our family, you'll know that we are all incredibly sentimental, so it wasn't surprising that Lauren chose wedding details that had special meaning. First up were the wedding colors. Yellow represented happiness and sunshine, and gray was the perfect color to compliment it. Both were ideal for a spring wedding, so the colors were set!

One of our first priorities was attire. A trip to Low's took care of both the bridal grown and the bridesmaid dresses. The gray dresses were an easy choice as the color and cut were universally flattering (and complete with large bows and swooshy skirts!). They would also allow for yellow peep toe pumps! Score! Lauren's dress was also quite swooshy, and she had the ultimate Kate Spade princess shoes to go with it.

Next up was the location. Lauren and Chris knew they didn't want to get married in Oxford, but they also didn't want their guests to have to travel more than an hour or so from home. The happy medium was Heartwood Hall in Piperton, Tennessee. Located 30 minutes from East Memphis and an hour from Oxford, it was convenient for their guests, but it felt as though it was a world away. The post-Civil War plantation home is Tara-like with its stately columns, welcoming rocking chairs and beautiful grounds. The rustic barn is the perfect reception spot, and the Four Seasons Garden is ideal for a low-key wedding ceremony. The wedding party has the run of the place with the bride's group in the main house and the groomsmen in the guesthouse. It is a dream venue. Even better is that they provide the food (all prepared in-house), the bartenders and oversee the rehearsal and wedding. It's great to knock out so many details at one time!

Flowers came from Holliday's Flowers and Events in Memphis. They also provided the floral arrangements for my wedding, and they nailed our vision. We knew they'd do the same for Lauren and Chris.

To complement the yellow floral arrangements and Heartwood's decorations, we decided to play up the rustic, handmade theme with some details of our own. The venue is filled with bird lanterns and other rustic details, so we chose to incorporate birds and some rustic fonts into the stationery suite. As we had decided to create handmade bunting for the reception space, we also used that motif on the paper goods. Gerald & Joan-created pieces included the Save the Date, Thank You Notes, Menu Card, Program and Reception Signage.

The handmade bunting was created using yellow and gray polka dot and gray fabrics. Those were strung above the barn's hearth behind the wedding cake, the groom's cake table, the entry and the memorial table. To add a little extra visual interest over the hearth, we created our first-ever LOVE letters, which made the hearth and cake the focal point.

At the entrance of the barn, we set up our handmade Little Love Letters guestbook, which was created especially for the bride and groom. The cover included floral fabric remnants and vintage buttons that belonged to Joan, as well as vintage lace, burlap, buckwheat cotton and yellow polka dot hearts. It was trimmed in additional ribbon and embroidery floss. On the inside, each page was customized to encourage guests to write more than their names -- pockets, envelopes, little notes and embellishments filled the book, providing a keepsake that Lauren and Chris will treasure for years to come. Beside the guestbook was a custom Little Love Notes mason jar embellished with vintage lace and a button. It held coordinating custom Little Love Notes pens in various grays, yellows and browns. To add to the theme, these pieces were surrounded by a rustic vintage card catalog (which held more little notes for guests to write on), a pile of vintage books (from Ireland and England), a hand painted Anthropologie frame and more flowers.

Off the the side was more vintage goodness -- a vintage suitcase that held chocolate-covered Oreos, pretzels and marshmallows (in yellow and grey of course). It was propped up on a vintage factory cart. Above the display was a handmade "Thank You" bunting from Gerald & Joan. Our Menu cards were placed at every other seat to avoid being overkill, and our programs were handed out to guests as they entered the garden.

Guests enjoyed ceremony music provided by Roxanne Dawes. After enjoying a delicious dinner and cake from Cakes by Mom and Me, they danced the rest of the night away to music provided by DJ Ty Hawkins. There were happy tears, tons of laughs and most of all, plenty of LOVE.

It was a once-in-a-lifetime wedding that I was thrilled to be able to help create for my sister and her husband. It truly started us on this journey, and we look forward to seeing where we go next!

To view the LOVE STORY look book, click here.

To shop the LOVE STORY collection, click here.

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Presenting...LOVE STORY

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LOVE STORY This collection has been years in the making. Heck, in some ways it feels like we've been working toward it our entire lives.

It brings together everything that matters to us. More importantly, it is the start of something. It is a new chapter and the beginning of our dream.

The launch of this collection makes this little business legitimate (we hope) and gives us purpose. We hope you'll follow along as we find our way. We would love to hear your own personal stories as well as your honest feedback. Gerald & Joan is a family business, and it's about so much more than just us.

Gerald & Joan is about sharing the history, the stories and those special details that inspire everyone. It is about applying all three to daily life.

Welcome to Gerald & Joan and to our LOVE STORY. We are so glad you are a part of it.

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Can't view the look book on your computer or mobile device? Click here.

See something that inspires you? Shop the LOVE STORY collection here or contact us regarding a custom order.